Ecommerce SEO Services
SEO Plan for Ecommerce Websites
Do you have an ecommerce store that is not getting traffic? Tired of spending 1000s of dollars spending on ads? Try Ecommerce SEO Services from RankON Technologies to Increase organic Traffic & Sales of Your Ecommerce website With Best Ecommerce SEO Services in India!
-
8+ Years Of Experience
-
Highly Skilled Team of Digital Marketers
-
98% Success Rate
-
Result-Oriented Strategy
What is Ecommerce SEO?
Running an Ecommerce Website Without SEO?
If you have been wondering how to hike your revenue earning and store visits then it is time to connect with an eCommerce SEO expert in India for the roadmap to success. Anyone can say that they will put you on the top, but only a few can meet their promise.
Why? The reason is simple the eCommerce SEO is complex. It demands perseverance, measurement, planning, and up-gradation to meet the challenges and standards of the market.
At RankON Technologies, we deliver what we promise. We are a purpose-driven digital marketing agency offering complete eCommerce SEO solutions in our digital marketing packages. From keyword selection to reporting every aspect of the online store SEO is managed by a team of professionals. We know what are the pain areas of online marketing especially, e-commerce stores. We have a team to provide complete eCommerce SEO solutions to your store.
SEO Strategies for Ecommerce Websites
Are you an ecommerce business owner who is struggling to scale your business?
Are you tired of having low visibility on search engines and difficulty attracting your target audience?
If so, you’re not alone! Many ecommerce businesses face similar challenges, but there’s good news! The solution to these problems could be right under your nose.
Have you heard of SEO for ecommerce?
Search engine optimization (SEO) for ecommerce is the practice of optimizing ecommerce websites for higher visibility in search engine results pages (SERPs). It involves a variety of strategies and tactics that can be used to improve the overall ranking of a website and its individual pages, including keyword research, content optimization, link building, and more.
SEO for ecommerce is a critical component of any website’s success and can greatly increase the amount of organic traffic and potential customers that it receives.
Would You Like To Discuss Your Project With Our Experts?
Send Your Project Details By Clicking On Get In Touch And One Of Our Team Members Will Call You Soon!
Why SEO For Ecommerce Website Is Important In 2023?
Unlike one to two decades back when there were just one or two hospitals in a city or region, today the picture is quite different. Today’s scenario is, a single city has hundreds of hospitals with each of them trying to gain an edge over the other.
With such massive competition between the hospitals, expecting to combat the competitors with just word of mouth marketing strategy may not be enough. You will need to step forward and embrace the new-fangled digital marketing strategies for hospitals to outperform your competitors.
RankON Technologies has a team of dedicated, skilled, and professional e-commerce SEO experts in India that can take care of e-commerce development and eCommerce SEO services. No matter how big or small the business or how new or old the brand is with the right strategy, the right method, and the right approach we can deliver what you strive for.
We do not offer a pre-defined eCommerce SEO strategy with minor modifications, we start from scratch and put our maximum effort to design strategies, and plan to give the optimal result. We do not just say, but we deliver. Our happy clients are our biggest motivating factor and asset.
Don’t wait and contemplate, every passing day is a loss for the revenue. Join hands with an e-commerce SEO expert and get the best search engine optimization solution for your E-Com store. Earn your success give a solid foundation to your e-commerce store so that it can withstand challenges and changes without losing ground. Feel free to contact one of our executives and find out how we can deliver a solution.
Overview Of SEO for Ecommerce
Do you feel frustrated with low visibility on search engines?
Do you feel like your website is lost in the sea of competition and no one can find you?
Are you tired of putting in all the hard work, only to see little to no results in terms of website traffic and sales?
It’s a common pain point for ecommerce businesses, but what if we told you there’s a solution that can help you overcome these challenges? What if we told you that there’s a way to increase your visibility on search engines, attract your target audience, and convert more visitors into customers without spending on Google ADs services!
By optimizing your website with SEO strategies, you can make sure that your website is found by the right people who are looking for the products and services you offer. Get the visibility you need and make your website stand out in the sea of competition!
How SEO For Ecommerce Websites Is Designed At Rankon Technologies?
SEO for eCommerce websites is a project with multi-dimensions. To make eCommerce SEO successful for your online store we focus on the following aspects:
How Rankon Technologies Can Help You In ECommerce Store SEO Optimization?
We are a turnkey digital marketing service provider. We do not follow pre-designed e-commerce SEO plans blindly. We analyze, understand, and then come up with the plan that has the potential to bring change in your revenue earning and online branding.
It doesn’t matter how large the store is with the right optimization method it is possible to give due exposure to every product listed on the web-store. If you are wondering why to trust us for your eCommerce SEO then here are a few reasons for you:
Exposure & Experience
For us, each project is a top priority. It does not matter what the budget or size of the store is, if we are on board then we are bound to deliver the best e-commerce SEO solution for your store.
We have been the marketing partner of various brands from a variety of industries.
Game-Changer Resource Team
eCommerce SEO is not one man army show, to deliver flawless results, you need a team that is well versed in its domain. We have a team to take care of each element of store optimization.
This united effort of the best in the class brain helps us in delivering the promised result.
Nothing To Hide
We know it is your store; you are investing time and money and trusting us to turn your marketing goals into reality. We keep our clients updated with every aspect of the optimization process.
Last, but not least our pricing policy are clear and there are no hidden charge and an extra charge to be revealed later.
Customized Plan & Service
When it comes to SEO there is no room for one size fits all. The challenges and strengths of each project are different.
We understand the core problem, assess the potential, check the resources and then design a plan that can bring substantial changes in your visitors’ number and revenue earning.
Issues You May Face If You Don’t Invest In Ecommerce SEO
1. Difficulty in attracting target audience
Is your e-commerce business facing difficulty in attracting your target audience? If your website isn’t visible in the search engine results, your target audience won’t be able to find it, meaning you’ll miss out on potential sales.
Furthermore, if your competitors are investing in SEO, they will be more likely to appear higher up in search engine results, meaning your target audience is more likely to visit their website instead of yours.
Another issue is that if your website isn’t optimized for SEO, it will likely take longer to load and have a negative impact on user experience, which in turn could lead to customers leaving your website without buying anything.
Ultimately, investing in SEO is an important part of running a successful ecommerce business, so it’s something you should consider to ensure the success of your business.
2. Low visibility on search engines
Have you ever Googled a product or service only to find yourself scrolling through pages and pages of results? Chances are, you didn’t go beyond the first page of search results.
This is where SEO comes in. By improving your website’s visibility on search engines, you increase the chances of attracting more potential customers to your site.
Search engine optimization is essential for making sure your website appears on searches relevant to your services or products. Without it, your website won’t appear on the first page of search engine results, meaning potential customers won’t be able to find you.
This means fewer people will visit your website, fewer people will purchase your products and services, and your sales will suffer as a result.
Investing in SEO can help boost your visibility, making sure that your website can be found and helping you get more leads and sales. Don’t let your e-commerce business suffer due to a lack of investment in SEO.
3. Difficulty in converting visitors into customers
Do you feel like your website is attracting a lot of traffic, but it’s not resulting in sales? Are you tired of watching your bounce rate skyrocket as visitors quickly leave your website without taking any action?
Many ecommerce businesses face the challenge of converting visitors into customers, and it can be a major roadblock to growth. But what if we told you that investing in SEO for your ecommerce business can help solve this problem too?
SEO can be your best friend when it comes to optimizing your website for the right keywords and phrases. This will make it easier for your target audience to find you on search engines.
Additionally, SEO can also help you improve the user experience on your website. Making it more user-friendly and appealing to visitors is key to lowering bounce rates, increasing engagement, and achieving higher conversion rates.
4. Difficulty in maintaining a steady flow of traffic
Have you noticed a decrease in website visits or sales? Are you receiving fewer inquiries?
What steps have you taken to address this?
Without investing in SEO, it can be hard to get a steady flow of visitors to your website, which can be detrimental to your eCommerce business. Without visitors, you won’t be able to make sales, and that can be a major issue for your business.
Investing in SEO can help you maintain a steady flow of visitors, so you won’t have to worry about your website traffic dropping off.
Ecommerce SEO Solution
Now that you have a clear idea about why your ecommerce business is struggling to make an impact, let’s understand how you can do SEO and help your ecommerce business grow in sales more quickly and efficiently!
An Ecommerce SEO Strategy Must Include
1. Keyword research
Have you ever thought about the words your customers might be using to search for products or services like yours? No?! That’s where keyword research comes in.
These words, or keywords, are crucial for your eCommerce business’s success.
Keyword research is an essential step in any successful digital marketing strategy. In order to ensure that your message reaches the right people, it is critical to identify the terms that your target audience is using to search for products and services like yours.
Conducting in-depth keyword research will help you to identify the most effective words and phrases to use on your website, content, and advertising campaigns.
When conducting keyword research, make sure to target both broad and long-tail keywords.
Broad keywords can be used to capture a wide audience, while long-tail keywords are more specific and typically generate higher-quality leads.
If you own an e-commerce business that sells fresh plants here is what you may do:
Use two broad keywords you may want to include in your SEO plan like “fresh plants online” and “Affordable garden plants” Then, you can branch into long-tail keywords such as “Easy to grow plants for sale” or “Affordable Dwarf plants for sale” and “buy best garden plants for beginners.”
Each of these long-tail keywords is more specific than the broad ones and is more likely to be used by online shoppers who are looking to invest in an e-commerce service. By targeting these long-tail keywords, you can get noticed by more people who are actually searching for an e-commerce solution and increase your chances of gaining more customers.
There are many content writing services that are available that will help you produce high-quality content for your blogs and get organic traffic.
Here is a detailed video to show you how to do it the right way:
Learn Keyword Research From Experts
By targeting both broad and long-tail keywords, you can maximize your reach and increase conversions.
2. Product optimization
Have you ever landed on a product page that was confusing or difficult to navigate? It’s not a great experience, is it?
As an eCommerce business, it’s crucial that your product pages are optimized to attract and retain customers. This can help you rank higher on SERPs.
Product optimization is essential for any e-commerce business to ensure that your products are reaching their target audience. It is important to optimize your product pages with relevant keywords, high-quality images, and detailed descriptions in order to maximize their visibility.
Additionally, it is important to make sure your product pages are well-structured and easy to navigate. This helps make sure customers have a positive experience when visiting your site, and are more likely to make a purchase.
Furthermore, it is also important to keep the reader engaged by making the content conversational. By doing this, you can create a more interactive experience for your customers and make them feel like they are part of the conversation.
3. Category optimization
Are your customers having trouble locating the products they want on your eCommerce website due to poorly structured categories?
SEO can take your eCommerce website’s category organization to the next level and boost your search engine visibility at the same time!
Making sure your website’s categories are well-organized and clearly labeled is essential for a successful website. Not only does it make it easier for visitors to find what they’re looking for, but it also helps with SEO.
Source: Ahref
Organizing your website’s categories can be a tedious process, but it is worth the effort in the long run.
- Start by creating distinct categories that make sense and that are easy to understand.
- Make sure to label them clearly so visitors can find the content they’re looking for quickly and easily.
- From there, it’s important to optimize each category page for relevant keywords.
- Research the keywords that are most likely to be used by potential customers and make sure to include them in your category pages.
Doing this will help your website rank higher in search engine results, making it more visible and increasing the chances of visitors finding and interacting with your content.
4. Technical optimization
Have you ever clicked on a website and had to wait forever for it to load? It’s a frustrating experience, isn’t it?
As an eCommerce business, it’s critical that your website provides a seamless and enjoyable experience for your customers. But if your website is slow to load and difficult to navigate, it can lead to a high bounce rate and lost sales.
Technical optimization is an important part of web design and development that helps to ensure your website is running as efficiently as possible. It can help to guarantee that your website is loading quickly, is mobile-friendly, and has a clear site structure.
Having a website that is optimized for speed and performance is essential in today’s digital world. If your website takes too long to load, visitors may become frustrated and leave before they even get to experience your content. By optimizing your website’s code and structure, you can greatly improve the speed at which your website loads.
It’s also important to make sure your website is optimized for mobile devices. This means creating a design that is responsive to different screen sizes and resolutions. This will ensure that your website looks great and functions properly on any device.
5. Link building
Are you tired of being buried on page 10 of Google’s search results for your eCommerce business?
Low visibility on search engines can make it difficult for your target audience to find your website and ultimately, your products.
This can result in lost sales and missed opportunities for your business.
Link building is an essential part of any successful eCommerce website. Not only does it help your website to become more visible in search engine results, but it also creates a network of other websites that link back to your own, allowing customers to browse your site more easily.
One of the most effective ways to build your link profile is to reach out to other eCommerce websites and ask for backlinks.
Here is a short video for you to learn link building easily:
Learn Link Building With Easy Step-By Step Tutorial
This can be done through email, social media, or even through traditional mail. Make sure that you offer something in return, such as a reciprocal link or a special deal for customers who click through your link.
Another great way to build your backlink profile is to consider guest blogging on relevant sites.
This will not only help to build your backlink profile, but it will also get your brand out to a wider audience. When you write a guest blog post, be sure to include a link back to your own website. This will encourage readers to visit your website and increase your overall traffic. Additionally, you can place links to your website in the author bio section of the blog post.
6. Analytics tracking
Are you tired of making guesses about what marketing tactics will work for your eCommerce business’s online presence?
Do you want to make data-driven decisions for the optimization and success of your eCommerce business?
By using analytics tools, you can gain an understanding of your website’s traffic, rankings, and conversions to help you make informed decisions about your optimization efforts. With analytics tracking enabled, you can track the performance of your website, identify trends and insights, and understand the impact of your SEO efforts.
This information can be used to improve your website’s performance and make sure your SEO efforts are delivering results.
Analytics tracking can also provide valuable data on the effectiveness of your SEO efforts. By tracking your website’s traffic and rankings, you can determine which keywords and phrases are bringing in the most visitors and helping your website rank higher in search engine results.
This data can then be used to develop more effective SEO strategies. Additionally, analytics tracking can provide insights into which pages on your website are converting visitors and how much revenue each page is generating. This information can help you optimize your website and increase your conversion rates.
By following these specific steps, you can optimize your eCommerce website for search engines and attract more qualified traffic, leading to increased sales and success for your business!
Benefits 0f Ecommerce SEO
Name any top e-commerce store and you will be surprised how much effort and money they spend on SEO. Despite channels like social media, the search engine is still one of the most authentic ways to connect with the product or service. A well-designed e-commerce SEO can help stores in finding promising leads which reflect in sales and revenue.
Good For Revenue And Sale
Visitors who find your e-commerce store through search engine result page are more tend to buy the product as they trust search results. SEO can drive more traffic towards the store. Make sure the e-commerce store is ready to cater to the potential buyer’s need or else you might lose the customer. Make sure the user interface of the store, product itinerary, and payment gateway are ready to cater to visitor’s needs.
Optimize Complete Product Line For Maximum Return
One of the biggest challenges of e-commerce stores is their wide size. With thousands of products, it is really hard to optimize every product for its potential customers. But with e-commerce SEO you optimize the product line that connects well with the potential customers. If you have a product to sell, then there is a market to buy, and e-commerce SEO Bridge the gap between buyer and seller.
Give Solid Foundation To The Store With Organic Traffic
Channels like paid advertising or social media platforms can promise flow of visitors for a limited time and that too after investing a good amount of money, whereas organic search traffic ensures growing traffic.
Ecommerce SEO is more sustainable and promises a higher return on investment.
Buyers Are More Convinced With The Organic Search
Websites that rank well in SERP are trusted by visitors. It not just improves credibility and brand image but also compels the searcher to visit the store to confirm how the store is, what products and services they offer, and how strong the contender they are. In short, an organic search result is an authentic way to connect with visitors.
Helps In Connecting With Potential Visitors
The core responsibility of the SEO team is to identify the keywords that have the potential to bring the traffic with the potential to buy.
The task of the SEO team is to optimize the store for the relevant keywords so that it can get more leads and revenue.
With hundreds of competitors eager to take your place, taking SEO lightly can cause revenue loss. The buyers are ready to spend but are you ready to get them on board.
Here SEO can help you in connecting with the buyers who are looking for products to buy. If you miss the opportunity to connect with them, there are many more to welcome them in their store. When you invest in e-commerce SEO you are creating a path for targeted and potential shoppers. Remember SEO is not an expense it is an investment that promises a return.
Ecommerce SEO Services Include
Different types of SEO services
Here are the different types of SEO services that ecommerce businesses can consider:
On-page optimization
This type of SEO focuses on optimizing the content and structure of your website to make it more search engine friendly. It includes optimizing your page titles, meta descriptions, headers, images, and other elements that are visible to users and search engines.
Technical SEO
This SEO approach concentrates on the technical components of your website to guarantee that it is easy for search engines to scour and list it.
It entails arranging your website, mending defective connections, hastening the loading of pages, and more.
Keyword research and optimization
Researching keywords is an essential part of search engine optimization (SEO) because it enables you to establish which keywords are most pertinent to your company and the customers you’re trying to reach.
You can use the results of your keyword research to optimize the content of your website so that it ranks higher for the keywords in question.
Backlink building
Link building refers to the process of acquiring backlinks from other websites. Backlinks are important because they indicate to search engines that other websites consider your content valuable and relevant. Link building is an important part of SEO as it helps improve your website’s domain authority and rankings.
Local SEO (if you have a physical store too)
If you’re running a local ecommerce business and have a physical store too, local SEO is a must.
Local SEO focuses on optimizing your website for local search terms and making sure that your business appears in local search results.
It includes optimizing your Google My Business listing, local citations, and more.
Content marketing
Content marketing is an effective way to attract organic traffic and improve your website’s rankings. By creating valuable and informative content that appeals to your target audience, you can attract new visitors and improve your website’s visibility in search engine results.
Always remember that as an ecommerce website owner, your focus shouldn’t be only on making sales from day one. Instead, you should focus on increasing the exposure of your website to Google and your potential customers. This can only be done through a well-planned ecommerce SEO plan or strategy.
Another crucial thing to consider is that no single ecommerce SEO strategy is effective for two ecommerce websites. Instead, every ecommerce website would need a fully customized, proven SEO strategy to make a mark in today’s competitive landscape.
Contact RankON Technologies, A complete digital marketing agency in India that has helped more than 50 ecommerce websites to achieve the first page rankings for their targeted keywords in past few years. We offer affordable SEO packages that will not burn your pocket and drive fruitful results.
How Do ECommerce SEO Services Help Your Website?
The SEO of an eCommerce store is different from a traditional store. Though, the core idea is the same that is to connect with the organic visitors. Our e-commerce SEO strategy is result-oriented and for that, we follow a procedure that focuses on core issues like lesser organic visits and lower keyword ranking.
Keyword Identification & Implementation
The first step of our e-commerce store SEO is to find keywords with the potential. Our e-commerce SEO experts use the latest tools to focus on user behaviour to understand which keywords to take. Once the keyword is selected the next step is to implement it on the store as well as other SEO strategy is that can bring significant changes in ranking, ultimately improving the revenue.
Product Page Optimization
The more products you have, the more pages you have, and the bigger the website are the harder the optimization process becomes. But don’t let the huge size of the store prevents you from getting traffic. Make your pages your asset with proper product page optimization. Here we focus on everything including on-page SEO, image SEO, and product description to ensure that user gets what they are looking for.
Seamless Navigation
Many e-commerce stores suffer from a high bounce rate due to weak page navigation. This is a simple yet crucial aspect for any online store. Before implementing big changes we ensure that the online store offers flawless, error-free, and confusion-free navigation to the users so that they can smoothly reach the page they are looking for.
Content That Speaks Volumes For You
Planning SEO without considering the content is a half-hearted attempt. We understand that it is the content that connects you with the visitors. To make e-commerce SEO more effective we offer e-commerce SEO content service as well. We will take care of every aspect be it the product description, video content creation, or any other content creation and promotion for optimizing the store.
This is the framework that we follow; we add our insight and learning to customize the strategy to make them more effective and result-oriented for our customers.
Why Invest in Ecommerce SEO Services?
Online stores with a wide range of products struggling for ranking, traffic, and revenue can benefit from eCommerce SEO services. Our competitive and well-researched strategy will fix the weak areas, resulting in improved ranking, and revenue.
Economical Way to Generate Leads: Most e-commerce stores rely on paid advertising for leads and sales. They might deliver results but is for a shorter period and with high expenditure. If you want a regular flow of customers and sales, without spending huge then eCommerce SEO is the right choice for your store.
Though the concept of ecommerce SEO is nothing new as this business promotion tactic is already being used for quite a few years, one may not find the right way to apply it for eCommerce business promotion.
Do you know: 23.6% of ecommerce orders directly come from organic traffic.
So, here, in this ecommerce SEO strategy, our purpose is to unravel every aspect of ecommerce SEO in regard to ecommerce promotion so that you can increase the exposure of your ecommerce portal to Google and accrue more sales.
How Much Does Ecommerce SEO Cost?
Factors that determine the Ecommerce SEO Cost
There are a number of factors on which the cost of SEO depends. Here are some of the key factors that can influence the cost of SEO for ecommerce businesses:
- Size of the business: Larger businesses often need more extensive SEO work, and therefore will be more expensive.
- Competition: If the market is competitive, then the cost of SEO for ecommerce businesses will be higher.
- Number of keywords: The more keywords a business wants to target, the higher the cost will be.
- Objective of the SEO campaign: SEO strategies can be tailored to accomplish a range of goals, including boosting visibility, ranking higher in search engine results, enticing more visitors, and more.
- Type of SEO services: Different types of SEO services will have different costs, such as content creation, link building, technical optimization, and more.
- Expertise of the SEO agency: The more experienced and knowledgeable the SEO agency is, the more expensive their services will be.
These are just some of the factors that can influence the cost of SEO for ecommerce businesses. .
Ecommerce SEO Cost in 2023
The following table offers an approximation of the average SEO expense for ecommerce businesses:
Service | Average Cost* |
On-page optimization | $500 to $5,000 |
Technical SEO | $1,000 to $10,000 |
Keyword research and optimization | $500 to $2,500 |
Link building | $2,500 to $10,000 |
Local SEO | $500 to $2,500 |
Content marketing | $2,500 to $10,000 |
*Please note that these are only estimations, and the real cost of SEO for an ecommerce firm may be greater or cheaper based on the business’s individual requirements.
Small to medium-sized ecommerce firms should anticipate to pay between $5,000 to $20,000 annually on SEO services, while bigger enterprises may spend more. We offer Cheap SEO Packages that come with great skills and activities.
How to Plan the budget for Ecommerce SEO?
Managing a budget for SEO may be difficult for ecommerce firms, especially startups. To boost your website’s exposure, attract more organic visitors, and eventually raise your revenues, you must invest in SEO.
Here are some budgeting guidelines for incorporating SEO into your ecommerce business:
Determine your objectives: Prior to creating a budget for SEO, it is essential to identify your objectives. Want to enhance the exposure of your website for specific keywords? Want to increase your organic traffic? Once you have identified your objectives, you may deploy resources more effectively to attain them.
Assess your present situation: Assess the SEO status of your website. Have you implemented on-page optimization? Do you have any backlinks? Assessing your existing position can provide you with a better understanding of what you need to do to enhance the SEO of your website.
Determine your budget: Determine how much you’re willing to spend on SEO based on your goals and present position. Remember that SEO is a continuous effort, therefore you will need to budget resources appropriately.
Prioritize services: Based on your budget, prioritize the services in which you must invest. For instance, you may want to focus on-page SEO and keyword research if you are just starting out. If your website is already well-established, you may choose to concentrate on link development and content marketing.
Monitor your outcomes: Finally, it is essential to monitor your results and make any modifications. This can help you decide whether your budget is being allocated properly and whether you are making progress toward your objectives.
Remember that ecommerce SEO is a long-term plan, therefore you must be patient and consistent. With the correct plan and budget, you can generate more sales for your ecommerce business and accomplish outstanding results.
Why Does SEO For Ecommerce Matter So Much?
It is pretty simple – it makes an ecommerce portal appear in Google searches when someone searches for a product available there.
44% of individuals begin their internet shopping with a search engine.
Now, the interesting part is that gaining new customers is not easy, particularly if your ecommerce portal is not visible to the search engines. The more visibility your portal gets, the more it is likely to make sales.
Other than this, many times, people don’t search for specific products. They search for tips, ask questions, and look for guides, reviews, and other elements related to the product. This gives ecommerce portals a kind of opportunity to provide them with the most relevant information which may help in promoting the portal and making sales.
For example, if a person searches for top mid-range mobiles in India, and a blog appears on the search page where your portal has a backlink. This way, you provide the required information to the person while increasing the likelihood of getting sales by driving the user to your portal.
Similarly, if your website doesn’t appear in search results, it simply means that you are losing sales opportunities. Ecommerce SEO activities tend to help your website appear in top search results which means more visibility to it. Once people start coming to your site, you can offer amazing deals, useful content, high-quality graphics, and other benefits and encourage them to buy from your website.
Here are some of the major benefits of having an ecommerce SEO strategy:
- Increases brand value and promotes customer loyalty.
- Encourages business growth and sales.
- Augment the search exposure of your website to Google and other search engines
- Ensures that you don’t resort to pushing strategy when it comes to encouraging people to buy
- Brings down the marketing budgets, particularly paid advertisements.
Experts state that if ecommerce SEO is done right, it can actually help businesses reduce their cost per acquisition (CPS) or Custom Acquisition Cost (CAC).
By adopting proven ecommerce SEO practices combined with full-proof ecommerce SEO plan, you can augment the possibility of getting your business discovered by your potential customers regardless of the advertisement channel chosen.
According to a market study, 91% of people say that they don’t intentionally hit the advertisement that comes as a popup.
Spend more time and money on SEO for e-commerce than on pay-per-click campaigns and marketing. You’ll end up paying less and allocating your funds to projects that will be more beneficial to today’s audience.
How To Plan An Effective Ecommerce SEO Strategy?
Devising an ecommerce SEO strategy is not a mountainous job if you are well aware of all the relevant elements of the same. You just need to take the right approach to it. Once prepared and implemented, you can expect to get amazing results in a much faster and more effective way. Here is how to create an ecommerce SEO strategy:
Competitive Research
Ecommerce SEO is all about doing better than your competitors on the search engines. And this can only be done if you know both their strengths and weaknesses of theirs. Work on the areas that you can easily master followed by the tougher ones. You can explore various product comparison sites and check what kind of SEO services your competitors are adopting to make their presence felt. You can come up with a better option and outperform them.
Prepare a workflow
SEO is inclusive of a number of tactics and elements and it is not easy to master all of them. From determining the relevant keywords to writing Meta tags, optimizing the content, adding image tags, and others, there are hundreds of things that need to work in tandem to produce desired outcomes. After decoding them, determine the hot topics and things your target audience is talking about.
Prioritise web pages
The first thing to do is to prepare a list of pages that get the most web traffic. Start working on them. However, if you have kept some products or pages in mind as a flagship offering, make sure that they perform well in regard to conversion rates. For better insights, it is recommended to use Google Analytics where you can monitor the performance thoroughly.
Conversion Rate Optimization (CRO)
While strengthening your SEO efforts, do keep in mind the importance of CRO. The process of raising the proportion of users who do the desired action on a website is known as conversion rate optimization (CRO). A product purchase, selecting “add to basket,” signing up for a service, completing a form, or clicking a link are some examples of these actions.
Technical SEO Checklist for Ecommerce Websites
Just like on-page SEO, technical SEO is a crucial aspect of ecommerce SEO. One reason is the presence of a large number of pages that need proper optimization. This eventually leads to higher visibility and more traffic.
To start with the technical SEO of an ecommerce website, you should do a technical SEO audit of the website.
There are lots of tools available for this purpose. However, it is recommended to use the one that is easy to use and has more useful insights into the technical side of the website. Some of the popular ones are Site Condor, Raven Tools, SEMrush, DeepCrawl, and others.
These tools look into the technical performance of your ecommerce websites such as broken links, title tags, meta descriptions, duplicate content, low word count, and others alike.
Now, let’s look at various issues related to an ecommerce website along with the ways to fix them.
Issue: Site Speed
Solution: One of the few indicators that Google has acknowledged publicly as being used in their algorithm is site speed.
Site performance has a direct influence on your bottom line in addition to being vital for ecommerce SEO. Slow load times have been linked to a 29.8% rise in shopping cart abandonment, according to a study by Radware.
There are several steps you can take to overcome this issue.
- Change your hosting service provider
- Compress image files to lessen space consumption
- Go with a CDN
Issue: Duplicate Content
For ages, duplicate content is one of the most commonly found technical SEO issues with ecommerce sites. There are could be different reasons behind the same.
For example, there might be duplicate URLs on your site which might be having the same content.
Similarly, you may a common content on every page.
Solution:
One thing you can do is to no-index pages that may not bring search engine traffic but cause duplicate content issues.
You can use canonical tags that convey to search engines that specific pages are exact copies or low-level variations of the same page. For search engines, a canonical tag means that the page may not be a unique page.
Moreover, try to write unique and engaging content on each page which is undoubtedly the best way to gain genuine traffic on the search engine results pages.
Issue: Thin Content
Another common technical SEO problem with ecommerce sites is thin content. Therefore, even after you address your issues with duplicate content, you can still have pages with scant material. This is one of the reasons ecommerce websites lose a big chunk of organic traffic.
Solution:
Once you determine the pages with this issue, prepare high-quality, unique content for those pages.
Content Marketing for Ecommerce Websites
Since content is what brings traffic to your website, it deserves your top priority. This is where content marketing can help. By focusing on it, you can bring qualitative and quantitative traffic to your website.
When it comes to marketing ecommerce websites, content marketing is considered the most powerful way to generate online leads. A majority of ecommerce players rely on the latest content marketing tactics to increase their brand recognition and effect their overall web presence.
What Does Ecommerce Content Marketing Include?
Content marketing includes on developing original, high-quality content that attracts and engages your target audience.
It’s a kind of no-problem marketing that involves communicating with possible customers without getting into direct sales.
Content marketing includes information that entertains or informs your audience rather than pitching goods or services.
This tactic is based on the notion that readers will respond by becoming devoted clients if businesses consistently provide worthwhile content without seeking anything in return.
Importance Of Content Marketing in Ecommerce SEO
Whatever you’re offering, content should be a key component of your marketing plan. Potential customers develop trust by creating and sharing worthwhile, free content. Additionally, it keeps clients interested and provides them with content for social media sharing.
Additionally, content marketing aids in attracting and converting prospective clients into genuine and repeated customers. But how to create content that converts potential customers into loyal followers?
Here is a step-by-step guide on how to master it.
Step 1: Find out where your potential customers are
Anything big starts with research and the same goes true with content marketing. Before you devise a content marketing strategy to target your probable customers or clients, first determine where they love to hand out online. There could be online magazines, forums, and other avenues.
Step 2: Determine the terms your customers typically use
After determining your potential customers, the next thing to do is to understand them deeply. For example, find out the words and phrases they typically use.
This can help you in creating blog posts and other content pieces that can be used to target them on the internet.
Step 3: Create and share awesome content pieces using those words and phrases
Since the web is full of content, you can create engaging and effective content pieces like blog posts, social media posts, videos, and product reviews that would help you give more exposure to your website among your potential customers.
Always share your content on other websites where your potential customers are likely to be. This would ensure more visibility and traffic to your ecommerce website.
Here are some proven content marketing tactics that can be used to power up your ecommerce website SEO strategy.
Prepare How-To Videos
Videos give clients additional information about your products and are more interesting to watch than text. Videos are a terrific method to explain different features and benefits of a specialised product and to show how to utilise it.
You may anticipate viewers’ inquiries in your videos and provide thoughtful responses to help them decide to buy.
Post Product Images
You are selling things on your e-commerce website. This means that your content strategy ought to include imaginative photographs of your products.
Customers will be encouraged to learn more by seeing images on Instagram and the blog of your business. Additionally, combining informative content with stunning images makes it easier for customers to relate to your brand.
Gain Domain Authority
Try to gain an authority in your niche. Don’t go for heavily branded content but stay true to genuine industry topics and trends that would keep your customers attracted and engaged to your ecommerce site. This strategy is found to be a proven way to build trust among your buyers. Your SEO efforts may even be boosted if you manage to obtain some impressive backlinks from other reliable websites.
Backlink Building in Ecommerce SEO
- Google Adwords – a paid advertising platform by Google
- Search Engine Optimization
Why Backlinks Are Important in Ecommerce SEO
Backlink building refers to the process of obtaining links, from one website that point to another website on Google.
When your e-commerce website receives a high-quality relevant link, Google interprets this as a vote of confidence in regard to the authority and trustworthiness of your website.
Gaining links boosts website traffic on Google, develops online brand recognition, and directs referral traffic that results into more purchases from your website.
According to a study by Ahrefs covering over 2 million Google search terms, links are by far the most significant ranking element on the search engine.
How Do We Create Backlinks for Ecommerce SEO
- Create a blog page – You can publish linkable content on your website by adding a blog area. Anything that is interesting, sheering, informative, or exciting might be considered link-worthy material. This is a good place to publish an infographic, for instance, if you were to make one. Know how to create a blog for FREE.
- Create a manuals section – Put all of the user manuals online if you sell products that typically need manuals. If they’re on standard pages, you already know how to optimize them. You can also optimize PDF files, so keep that in mind.
- Contact partners – Reaching out to businesses with whom you already have a relationship is a wonderful and proven strategy for link building. beginning with this Do you have any vendors who might be willing to do this? Or do you support non-profits? You deserve to be given some recognition. Even if it’s only the neighbourhood soccer team, they most likely have a website with a sponsor page.
- Seek image credits that are on other websites – If other websites take pictures from your website without asking for permission, it’s only right that they link back to you and give you credit. Reach out and request image credit. When website owners receive your letter, they are frequently surprised and willing to give credit for the used images.
- Web Directories – Though it is an old strategy, it is still a popular and effective one. There are many web directories that are valuable in the eyes of search engines. Look for them and submit your website links there.
- Email Outreach to Bloggers in Your industry
- Find Broken Links of your competitors pages and outreach to inking resources for replacement with your pages.
- Apply Sky Scrapper Technique
- Social Networking
- Influencer research
Most Common Ecommerce SEO Mistakes Business Owners Make
This Completely Ruins Ecommerce Businesses!
Have you ever tried doing your own DIY home renovation, only to end up making things worse and having to call in the professionals to fix it?
The same concept applies to SEO for your eCommerce business. While it may seem tempting to save money by doing it yourself, attempting to tackle eCommerce SEO without proper knowledge and expertise can actually ruin your website’s visibility and search engine rankings.
But why should you invest in professional SEO services for your eCommerce business?
Why Should You Hire Professional Ecommerce SEO Company
Ecommerce SEO Companies Have Great Expertise
Having an SEO expert on your team can help you navigate the ever-changing landscape of search engine optimization. Professional agencies are diligent in staying up to date with the most recent changes and trends so they can provide the best service to their clients.
They understand the importance of staying ahead of the game and they know how to help you reach your search engine goals.
So why not take advantage of their expertise? With their help, you can ensure that you’re always one step ahead and can stay on top of the competition!
Ecommerce SEO Experts Save Your Time
Do you ever experience that there just aren’t sufficient hours in the day? It’s quite simple for entrepreneurs to become overloaded with all the commitments that come with managing a business, so much so that devoting energy to crucial tasks seems difficult.
If this seems familiar, then hiring the services of a reliable SEO agency should be taken into account. Not only will they help you become more efficient in terms of time, but they will provide you with the most from your SEO efforts. With the aid of their knowledge, your time will be released to center on other aspects of your company.
What kind of tasks can you outsource to an SEO agency?
They can help you with a variety of tasks, such as keyword research, content optimization, link building, and more. They can also provide you with a detailed SEO audit of your website to identify areas of improvement and ensure that your SEO strategy is on track.
With their help, you can rest assured that your SEO efforts are in good hands and you can focus on other aspects of your business.
You Get Better Results With Ecommerce SEO Agency
When you’re looking to increase your website’s visibility and performance, working with a professional SEO agency can make all the difference.
SEO experts possess the know-how and technology to generate the data-backed conclusions that can upgrade your webpage for greater outcomes. They are capable of going through your webpage and applying their experience to make judgements on how to refine it. Partnering with an SEO agency might be the right option for you. They have experience in the area and have the resources and wisdom to take the most advantageous move towards ranking your site higher.
So, do you really want to risk the potential of damaging your eCommerce business’s online presence by attempting to do SEO on your own?
Or would you rather sit back and let the professionals handle it, ensuring the success and growth of your business through effective and efficient SEO strategies?
The choice is yours!
Why RankON Technologies for Ecommerce SEO?
You may get to know more details about preparing the right ecommerce SEO strategy on the web. However, it is equally important to follow the proven ecommerce SEO tips to attain the desired goals at the right time and most importantly in an ethical way.
Apart from the detailed eCommerce SEO guide given above, here are some of the most proven practices for ecommerce or online store SEO that you can’t afford to ignore.
Expert in Ecommerce SEO Keyword Research
Since keywords are the basic building blocks of your ecommerce portal, pay utmost attention to this. Your entire ecommerce SEO plan would work around the chosen keywords, so choose them carefully.
Use them smartly across your website’s title tags, meta descriptions, product descriptions and headings, and blog content. Make sure to scatter the LSI keywords all across the website.
It is recommended to use keywords with high search volume. These keywords usually get more traffic than other ones. This way, you would increase the probability of getting more traffic to your website.
Better Competitor Analysis
Your competition should be your first and foremost touchpoint if you have no idea where, to begin with, on-site optimization for your e-commerce website.
Larger competitors in particular have certainly already invested time and effort in optimizing their websites, and you can find out a lot about their strategies directly from their own websites.
We Optimize Complete Website
The most important element of your ecommerce site is its product pages. The biggest mistake most ecommerce site owners do is that they put ordinary content on their product pages and hope to get quick sales.
Ideally, it should not be the strategy. Right from the product name, its description, image tags, reviews, and FAQs, every element of it should be kept in consideration while working on product pages.
And, most importantly, the design should be responsive. This simply means that the layout of the product page would adjust its elements automatically whether it is being viewed on a mobile device, a tab, a laptop, or a big-sized monitor.
Ecommerce Website Architecture
Your website architecture should be easy to decode as ecommerce sites contain lots of pages. From a search engine’s perspective, your website structure is super important. This is because search engines find your website pages on the basis of your website’s layout.
As has been already mentioned, it shouldn’t take more than 3 clicks to reach the inner page of your website. Make sure your website architecture is well-structured and easy to comprehend. Work smartly on the internal linking to show search engines that your product pages are well connected to each other.
We CreatE Quality Backlinks
Backlinks are another important ranking factor for search engines when deciding where to place your pages in the SERPs. Your site becomes more authoritative the more backlinks it receives from top-notch websites.
Ecommerce backlink building doesn’t have to be challenging. One simple, white-hat method to build links is to guest post on blogs in your niche. Send a few suggestions for prospective guest posts to the proprietors of the blogs you’re interested in via email.
Want to Learn More About Ecommerce SEO?
Always remember that as an ecommerce website owner, your focus shouldn’t be only on making sales from day one. Instead, you should focus on increasing the exposure of your website to Google and your potential customers. This can only be done through a well-planned ecommerce SEO plan or strategy.
Another crucial thing to consider is that no single ecommerce SEO strategy is effective for two ecommerce websites. Instead, every ecommerce website would need a fully customized, proven SEO strategy to make a mark in today’s competitive landscape.
Contact RankON Technologies, A complete digital marketing agency in India that has helped more than 50 ecommerce websites to achieve the first page rankings for their targeted keywords in past few years. We offer affordable SEO packages that will not burn your pocket and drive fruitful results.
Frequently Asked Questions About Ecommerce SEO
When it comes to e-commerce platforms, there are several to choose from. However, when it comes to Shopify SEO, there are a few key platforms that stand out from the others.
- Shopify is one of the best ecommerce platforms for SEO, as it offers powerful tools that allow you to customize the structure of your website and optimize it for search engine rankings.
- Magento is another popular platform that is great for SEO as it offers advanced features and tools for customized SEO optimization.
- WooCommerce is another powerful platform that offers a variety of SEO friendly features such as the ability to utilize custom URLs, create meta descriptions, and optimize title tags.
But overall when it comes to SEO, Shopify is the best choice as it offers a lot of features, is easy to use, and is affordable. Check out the most affordable and reliable web development service.
If you own an ecommerce website, you may be curious about how Google SEO works and what they search for while crawling your site. Google SEO analyzes your website to determine its position in their search engine rankings.
Understanding these criteria can assist you in optimizing your website for higher ranks.
- Google scans for certain keywords on your website. The more relevant these keywords are to the site’s content, the greater your chances of achieving a higher search engine ranking.
- It also scans for backlinks from other websites, which are a sign of your site’s popularity and credibility.
- Search engines promote websites that are optimized for mobile devices, thus ecommerce websites must likewise be optimized for mobile devices.
- Google also looks for website security, so ensure that your website is protected from viruses and other dangerous malware.
In addition, it evaluates your website’s structure and content to assess if it is well-organized and easy to navigate. If the website’s material is current and relevant, Google will rank it higher. Google also considers the quality and frequency of updates to your website’s content. This is a positive indicator for your search engine rankings if your material is relevant, informative, and up-to-date.
Taking into account all of these elements, and implementing SEO best practices for ecommerce can help you rank higher.
There are a lot of SEO packages on the market. But are they worth the investment?
The answer to that question depends on your business. If you’re just starting out, an SEO package can be a great way to get your website ranked higher in search engines. And if you’re looking for ways to improve your website’s ranking, an SEO package is definitely worth considering.
But if you’ve been in business for a while and have a well-established website, an SEO package might not offer enough value to justify the cost. In that case, it might be better to focus on other areas of your marketing strategy.
The first step in mobile SEO for eCommerce is to make sure that your website is set up for mobile devices. This means that it should be responsive, which means that it should work well on different sizes of screens and load quickly.
You should make sure that all of your images are optimized for mobile devices. This will make your website load much faster. Also, make sure your website is easy to use. This will make it easier for people to find what they are looking for.
The first step is to set up the settings so that they work best for your site. This includes setting up the site’s structure, redirects, XML sitemaps, and other things.
Yoast SEO has two main parts: readability and search engine optimization (SEO).
- The readability factor helps make sure that your content is easy for both people and search engine bots to read and understand.
- The SEO part helps you make sure that the content on your website is set up in the best way for search engines to find it.
The Yoast readability feature looks at things like sentence length, paragraph length, active voice, and more to figure out how clear your content is. Yoast will give you a score based on these things that shows how easy it is to read and understand your content. It’s important to make sure your content is easy to read if you want people to stay on your site and for you to get more traffic.
The Yoast SEO plugin analyzes things like titles, meta descriptions, keywords, and more to help you improve your website’s search engine rankings. Yoast will give you a list of all the things you need to do on your website to make it rank higher in search engines. Some of these tasks include setting up your sitemap and robots.txt file and optimizing your titles, meta descriptions, and keywords.
When it comes to SEO, there are a lot of things to think about. You need to make sure that your website is coded in a way that makes it easy for search engines to crawl, that you have quality content, and that you’re doing everything you can to get links from other websites. If all of this sounds like too much for you, or if you just don’t have the time to do it yourself, you may want to consider hiring an SEO agency.
SEO agencies have a lot of experience when it comes to optimizing websites for search engines, and they can help you get your website ranked higher than your competition. They can also help you create content that is more likely to rank well and generate traffic.
However, before you hire an SEO agency, make sure you do your research.
Here are a few seo strategies for ecommerce website to assist you in improving your ecommerce website:
- Research relevant keywords and phrases: Researching relevant keywords and phrases connected to your company will assist you in identifying the terms and phrases you should target on your website. This may help you choose which keywords to use in titles, headers, and other material to increase your position in search engine results pages (SERPs).
- Use SEO-friendly URLs: Using URLs that are SEO-friendly will assist guarantee that search engines can quickly recognise and index your pages, making it simpler for your site to appear in SERPs.
- Incorporate internal connections: Including internal links to other relevant pages on your website may aid search engines in crawling and indexing all of your material and improve the user experience.
- Optimize your photos: Ensuring that your photographs have high-quality alt text and titles will assist search engines in identifying the subject of the image and indexing it correctly.
- Use meta descriptions: Meta descriptions are brief bits of text that display in SERPs and assist search engines in determining a web page’s significance. Utilizing keyword-rich meta descriptions will assist search engines comprehend what your website is about and boost your ranking in SERPs.
By adhering to this seo checklist for ecommerce websites, you can guarantee that your ecommerce website is seen by the appropriate audience and ranks well in search engine results pages.
Every website is different and requires its own strategy, so the timeline for success can vary greatly. That being said, here is a general guide for how long it takes to start seeing noticeable results from SEO on ecommerce sites.
For starters, it takes anywhere from 8-12 months to start seeing organic traffic growth, depending on the niche and the competition. This is due to the time it takes to do all the groundwork, such as implementing keyword research and setting up the proper on-site optimization and backlinking.
It is also important to remember that SEO can’t be completed overnight – it is an ongoing process and consistent effort is required. Once the groundwork is in place, ongoing SEO activities are often necessary to maintain and improve the website’s visibility, such as content optimization and link building. This can take another 1-2 months to really have an impact, depending on the site’s frequency and extent of efforts.
When you are aiming to enhance your online store’s visibility in search engines, creating a schema plan is essential. Schema is a pathway to provide organized data to search engines like Google, so they have an easier time understanding what type of content is on your website and why it’s there.
Incorporating schema for eCommerce SEO is a great way to increase your website’s visibility and rankings on search engines. Here is a step-by-step technique for getting started:
- Start by researching the types of schema markup that pertain to your industry: Schema.org and Google provide organized lists of the various types of schema markup available. If you’re selling products, look for schema types such as “Product,” “Offer,” and “Aggregate Rating.”
- Create your code for the schema: You can compose it yourself or employ a schema markup generator. No matter which method you choose, make sure your markup is valid and properly formatted for search engine crawlers. Remember that search engines want various sorts of schema markup, so make sure to check what works with each.
- Implement your schema markup: Once you’ve created it, you’ll need to add it to your website. Depending on your platform, this may vary, but in general, you’ll want to add the markup to the appropriate template files on your website.
- Verify and check your schema markup: After you have implemented it, utilize a testing tool such as the Google Structured Data Testing Tool to make certain that it is running correctly. Additionally, observe your responses as some search engines, like Google, give information on the success of your schema markup.
By adhering to these guidelines and designing a schema marking plan, you can make sure that your website can be accurately identified by search engine robots. This can lead to better search engine positions, greater visibility, and more potential customers. Once you have established the schema marking, ensure that it is constantly updated to achieve the best possible outcomes.
If you’re a business owner with an eCommerce store, there’s no doubt that optimizing your product images for search engine optimization (SEO) is an important aspect of your digital marketing strategy. Thankfully, it’s not as hard as it might seem. With the right tips and tricks, you can easily ensure that your product images are primed for the best possible performance in search engine results pages.
First of all, the image file name should be descriptive, but not crammed with irrelevant keywords. You want people to be able to recognize the product easily, so the best option is to combine the category, product type or name, and other unique identifiers. If you’d like to get a little bit more technical, you can also include the ALT text and any other relevant HTML attributes.
When it comes to the actual image resolution, always shoot for quality over quantity. While larger images require more loading time, they also provide a much richer viewing experience for your visitors. Additionally, higher quality images are much more likely to perform well in search engine results.
Lastly, including captions with your product images may be helpful from an SEO perspective. Not only do captions show up in search engine results, but they also provide more information about the product for potential customers. Both qualitative and quantitative descriptions are useful as long as they are relevant to the product.
The most frequent error is having a website with a sluggish loading speed. If your website takes a long time to load, prospective clients are more inclined to go to the website of one of your rivals. Because of this, it is essential to ensure that your website is optimized and has a quick load speed
Another common mistake is not setting up a sitemap.xml. This is a critical document for search engine spiders as it helps them understand how your website is structured and what content it contains. The bots then use this information to know when and where to crawl, which helps them index your web pages more quickly.
Finally, it’s important to make sure that you are using the correct headings and titles. Search engine spiders use the text in these elements to understand the topic of a web page and determine how it should be indexed. Furthermore, good titles and headings can help your pages stand out in search engine results, possibly resulting in more clicks and page views
Book An Appointment with Our Top Rated Digital Marketing Experts.
Hope you have seen a lot of good things about RankON Technologies. Now, it's time to talk with a real person about your project. So, don't delay!
Request a Call Back!
General Enquiry
Not sure about your requirements?
Get in touch with our team to understand more.
We Are Waiting for you!
Our Happy Clients
SEO
Social
Website
